Marketing Coordinator

Your mission

International Marketing Communication

• Collaborate with our headquarters in Oberhaching, Germany to access necessary marketing tools.
• Implement the international go-to-market strategy and tailor it to North American market needs.

Budgeting

• Participate in annual planning, meetings, and budget approvals.
• Manage expense approvals and general ledger assignments.
• Conduct monthly reviews of operational expenses.

Advertising / Media

• Manage print and online advertising campaigns.
• Oversee contract management and material provision.
• Maximize our brand’s presence in various advertising channels.
• Compile press releases and engage with media partners.

Online Marketing Skills

• Utilize SEO/SEA practices and content marketing strategies.
• Implement email marketing campaigns and leverage marketing automation.
• Analyze web data to inform marketing decisions and optimize conversion rates.
• Execute digital advertising initiatives (e.g., Google Ads, Social Media Ads).

Events

• Provide support for local dealer/rep events and demonstrations to maximize visibility.
• Coordinate logistics for AWSI, including booth setup, equipment management, travel, presentations, and events.

Dealer Support

• Develop point-of-sale materials and custom branding for dealers.
• Review and suggest improvements for dealer websites.

Social Media

• Manage freelance social media contributors or implement in-house coverage.
• Ensure all relevant events, team rider activities, and product releases are well-covered.

Athletes, Tech Experts, Ambassadors, Influencers

• Recruit and manage athletes, ambassadors, and influencers.
• Provide necessary materials and develop incentive systems.
• Design contracts and establish a structure to motivate and utilize these individuals.
• Support international athletes traveling within North America and coordinate content creation.

Additional Tasks

• Contribute to True Magazine and other publications.
• Enhance weekly ATS newsletters to support sales efforts.
• Manage address databases and support sales team activities.
• Monitor B2C activities and review the company website.
• Oversee Gorgias management and coordinate the distribution of promotional items.

Your profile

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing role, preferably in the consumer goods or sports industry.
• Strong understanding of digital marketing strategies and tools.
• Excellent analytical skills and ability to leverage data for marketing decisions.
• Exceptional written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong project management skills and attention to detail.

Desirable

– Eligibility to work in the USA is a strong advantage
– C1 Level German Skills are of advantage

Why us?

Innovative Industry Leader: Be part of a company renowned for pioneering products in the bike and watersports sectors, shaping trends and driving innovation globally.  
Passion for Adventure: Work in an environment fueled by a love for action sports, where creativity and an active lifestyle are celebrated.  
Stunning Location: Based in White Salmon, Washington, enjoy breathtaking views and outdoor adventures in the Columbia River Gorge, a hub for outdoor enthusiasts.  
Career Growth Opportunities: Join a thriving business with potential for leadership roles, including the opportunity to step into an executive position.  
Dynamic Team Environment: Collaborate with a passionate, entrepreneurial team dedicated to pushing boundaries and achieving excellence.  
Commitment to Sustainability: Work for a company that values environmental responsibility and integrates sustainability into its products and practices.  
Competitive Compensation: Enjoy a rewarding package that reflects your skills, contributions, and commitment to the company’s success.